Monday, November 23, 2015

Pew Report: Social Media Usage: 2005-2015

Perrin, A (2015). Social media usage: 2005-2015. Pew Research Center, October 2015. Retrieved from
              http://www.pewinternet.org/2015/10/08/2015/Social-Networking-Usage-2005-2015/

Social media has become a big part of daily life for many adults and teens.  The Pew Research Center has been tracking the usage of social media sites since 2005. Their finding our quite interesting.

  1.  65% of American adults use social networking sites now compared to 7% in 2005.
  2. Young adults (18-29) are most likely to use social media - 90% do. (This is not a surprising fact).
  3. 35% of 65 and older are using social media now.
  4. In the past, women were more likely to use social media, now the rates are pretty even.
  5. People with higher education levels and higher income use social media more than lower levels of education and income. 
  6. There is no notable difference in usage by race or ethnic groups.
  7. There is a difference in community - 58% of rural residents , 68% of suburban residents, and 64% of urban residents use social media.
  8. 30-49 year olds have increase from 8% - 77% today.

Typically, I focus on children's literature and ways to technology in the classroom.  However, I believe that the information in this article is extremely important.  We want to reach our children with technology.  It is just as important to know, which adults are using this form of communication.  As educators we are reaching out with social media (school and library webpages, twitter accounts, vine videos, and websites such as volunteer spot and classdojo), to connect with parents.  We need to know who is the most likely to use these resources.  For example, if I teach in a urban area with students who come from low social economic backgrounds and have grandparents that are stepping in as the parents, social media should not be the only way I attempt to communicate with my families.

It was pretty shocking how quickly the percentages have skyrocketed in many of the categories. 


10 pages

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